<p><strong>Guy Kawasaki</strong><br /><strong>ãã¼ãã«ãã¼: 240ãã¼ã¸</strong><br /><strong>åºç社: Portfolio (ãã³ã®ã³ã°ã«ã¼ãï¼ (2011/3/8)</strong><br /><strong>ãã¸ãã¹ï¼ãã¼ã±ãã£ã³ã°</strong></p>
<p> <a href="http://watanabeyukari.weblogs.jp/.a/6a0128758da438970c014e863455b2970d-popup" style="float:right;"> </a><a href="http://watanabeyukari.weblogs.jp/.a/6a0128758da438970c014e5f5998ad970c-popup" style="float:right;"><img alt="Enchantment-Cover" class="asset asset-image at-xid-6a0128758da438970c014e5f5998ad970c" src="http://watanabeyukari.weblogs.jp/.a/6a0128758da438970c014e5f5998ad970c-100wi" style="width:100px;margin:0 0 5px 5px;" title="Enchantment-Cover" /></a> ITåéã§ãã使ããã¦ãããã¨ã´ã¡ã³ã¸ã§ãªã¹ã(evangelist)ãã¨ããè©æ¸ãã®ãã¨ããåç¥ã§ããããï¼ããªã¹ãæã®ä¼é師ãæå³ããè¨èã§ããã製åã«ã¤ãã¦ç¥ããªã人ã ãåèããç´ æ´ãããã人ã ã«ä¼ãã¦è¡ãè·ç¨®ã®ãã¨ã§ãã æ¥æ¬ã§ããã¨ã´ã¡ã³ã¸ã§ãªã¹ããã¨ããè©æ¸ãã¯ããç¥ãããããã«ãªã£ã¦ãã¾ãããï¼ï¼å¹´ä»£ã«ã¯ç±³å½ã§ããã®è©æ¸ãã®ååºã渡ãã¨ãã©ãããæå³ï¼ãã¨ããæãã§ãããã§ã¯ã¼ã«ã ã£ããã®ã§ããæè¿ã¯å°ã 使ãå¤ãããå°è±¡ã§ãããããã ãå®çããã¨ãããã¨ã§ãã</p>
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<a href="http://watanabeyukari.weblogs.jp/.a/6a0128758da438970c014e863458ac970d-popup" style="float:left;"><img alt="GuyKawasaki8" class="asset asset-image at-xid-6a0128758da438970c014e863458ac970d" src="http://watanabeyukari.weblogs.jp/.a/6a0128758da438970c014e863458ac970d-200wi" style="width:200px;margin:0 5px 5px 0;" title="GuyKawasaki8" /></a> ãã®ã¨ã´ã¡ã³ã¸ã§ãªã¹ãã¨ããè·ç¨®ãä½ãä¸ãã¦ä¸ã«åºãç¥ããããã®ããå代ã¢ããã«ç¤¾ãã¼ãã»ã¨ã´ã¡ã³ã¸ã§ãªã¹ãã®Guy Kawasakiã§ããKawasakiãèæ¡ããã¨ã´ã¡ã³ã¸ã§ãªã¹ãã®ä»äºã¯ããã¢ããã«ã¯å¤é¨ã®ã½ããä¼ç¤¾ã«ããã¯ç¨ã®ã½ããéçºã説å¾ããããã¨ã¨ãã¢ããã«ãã©ã³ãã®æ ç±çãªã¦ã¼ã¶ã¼ã»ã¢ããã±ã¤ããçã¿åºãããã¨ã§ããããªã¹ãæãåºãã¦ããããã«ãã¨ã´ã¡ã³ã¸ã§ãªã¹ããæ ç±çãªä¿¡è ãä½ãããã®ä¿¡è ãããã«å¤ãã®äººã ãæ¹å®ãããã¨ããã³ã³ã»ããã§ããããã¾ã§ã®ãã¼ã±ãã£ã³ã°ã®ããæ¹ãæ ¹æ¬çã«è¦ãæ¬æ°ãªçºæ³ã§ããã</p>
<p>ãã¯ã¤çã¾ãã®æ¥ç³»ã¢ã¡ãªã«äººGuy Kawasakiã¯ãã¹ã¿ã³ãã©ã¼ã大ã§å¿çå¦ãå¦ã³ãUCLAã§çµå¶å¦ä¿®å£«ï¼MBA)ãåå¾ãã¦ãã¾ãããã¸ãã¹ã¨å¿çå¦ããã¨ã´ã¡ã³ã¸ã§ãªã¹ãã¨ãã¦ã®Kawasakiã®åºç¤ã«ãªã£ã¦ããããã§ãï¼<a href="http://www.guykawasaki.com/about/bio.shtml" target="_blank">詳ããçµæ´</a>ï¼ã</p>
<p>ãã®Kawasakiæ°ããææ°åï¼ï¼æï¼æ¥çºå£²ï¼ã®ç®æ¬ãããã ãã¾ããã<br />ã覧ã®ããã«çã£èµ¤ãªããã¯ã°ã©ã¦ã³ãã«æãç´ã®è¶ï¼ã¡ããã¨ååãã¤ãã¦ããã®ã§ãï¼ãå°è±¡çãªè¡¨ç´ã§ãããã®ãã¶ã¤ã³èªçã®é¸è©±ã¯ãã¨ããã«ããã¾ãã®ã§ããã²ãèªã¿ãã ããããã®ãã®ãé常ã«èå³æ·±ãã¨æãã¾ããã</p>
<p><a href="http://rcm.amazon.com/e/cm?lt1=_blank&#038;bc1=FFFFFF&#038;IS2=1&#038;npa=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=yofaclja-20&#038;o=1&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;asins=1591843790">http://rcm.amazon.com/e/cm?lt1=_blank&#038;bc1=FFFFFF&#038;IS2=1&#038;npa=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=yofaclja-20&#038;o=1&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;asins=1591843790</a> <a href="http://rcm-jp.amazon.co.jp/e/cm?lt1=_blank&#038;bc1=FFFFFF&#038;IS2=1&#038;npa=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=yukariscott-22&#038;o=9&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;asins=1591843790">http://rcm-jp.amazon.co.jp/e/cm?lt1=_blank&#038;bc1=FFFFFF&#038;IS2=1&#038;npa=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=yukariscott-22&#038;o=9&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;asins=1591843790</a></p>
<p>&#160;</p>
<p>iPhoneã iPadãªã©æ°ããã¢ããã«è£½åãçºå£²ããããã³ã«Twitterã¯ãã®è©±é¡ã§åã¾ãã¾ãããããã¯ããã©ãã³ã¼ã«ãã«è¿ãã¢ããã«ãã¡ã³ã®ã¡ãã»ã¼ã¸ã¨ããããã«å¯¾ãããã¢ããã«ã¯ã«ã«ãã ãã¨ãã£ãæ¶æãæ¹å¤ã§ãããã¤ã¯ãã½ãã製åã¯ããã»ã©ã®ææããããã¦ã¾ããããããã¢ããã«ã®éåã§ã¯ãªãªããã¨æãã¾ãã</p>
<p>Kawasakiã¯ããã®ã¢ããã«ã®éåã®ãã¨ãEnchantmentã¨å¼ã³ã¾ããã¾ãã§éæ³ãããããã®ããã«ç¸æãé äºãããã¯ããã¯ã身ã«ã¤ããã°ãèªè èªèº«ãã¢ããã«ã«ããããã¯ã¢ããã«ã®ãããªä¼ç¤¾ã製åãçã¿åºããã¨ãã§ããã¨ããããã§ãã</p>
<p>Enchantmentã®ããã«å¿ è¦ãªãã¯ããã¯ããã²ã¨ã¤ã²ã¨ã¤ä¸å¯§ã«è§£èª¬ãã¦ããå 容ã§ããããã¨æãã°ããããå®è¡ã«ç§»ãããã®ã°ããã§ããä»äººãé äºãããã¨æã£ããã好æãæ±ãããããä¿¡é ¼ã§ãã人ã«ãªãå¿ è¦ãããã¾ããããããªã®å¸¸èãããªãããã¨è¨ã人ãããããããã¾ãããã§ãããããå®è¡ãã¦ãããã©ããè¸ã«æããã¦ã¦èªåããã¨ãã§ãã¦ããªããã¨ãå¤ãã®ã§ã¯ãªãã§ããããï¼ã ãããããKawasakiãæãããä¸å¯§ã«æãã¦ããé ç®ããã§ãã¯ãã¦ã¿ããã¨ã¯ç¡é§ã§ã¯ããã¾ããã</p>
<p>ã¾ããé¨ä¸ãä¸å¸ã¨ã®äººéé¢ä¿ã«æ©ã社å¡ã«å½¹ç«ã¤ã®ãChapter 10: How to Enchant Your Employees Chapter ã11: How to Enchant Your Bossã§ãã</p>
<p>å 輪ã®ãã¨ã§ç³ã訳ãªãã®ã§ããã夫ã®èä½<em><a href="http://watanabeyukari.weblogs.jp/yousho/2010/10/gdbook.html" target="_blank">Marketing Lessons from the Grateful Dead</a></em>ï¼ä»å¹´ä¸ã«é¦è¨³çãåºçããã¾ãã®ã§ãã©ããã楽ãã¿ã«ï¼ã®ç´ æ´ãããã«ã¤ãã¦ãè¨åããã¦ãã¾ãã</p>
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<p>&#160;</p>
<p style="padding-left:30px;"><span style="font-size:10pt;color:#00007f;"><span style="color:#111111;">Yukari</span>: I enjoyed reading Enchantment. The story about “Kawasaki Swallowtail” is interesting, too!</span><br /><span style="font-size:10pt;color:#111111;">Enchantmentã楽ããæèªããã¦ããã ãã¾ããããã«ã¯ãµãã»ã¹ã¯ãã¼ãã¤ã«ãã®é¸è©±ãèå³æ·±ãã£ãã§ãï¼</span></p>
<p><span style="color:#00007f;"><strong><span style="font-size:10pt;"><span style="color:#111111;">Guy:</span> Thanks! Glad that you like it!</span></strong></span><br /><span style="color:#111111;"><strong><span style="font-size:10pt;">ãããã¨ãï¼æ°ã«å ¥ã£ã¦ããã¦ããã£ã</span></strong></span></p>
<p><span style="font-size:10pt;color:#00007f;"><span style="color:#111111;">Yukari:</span> You introduced some Japanese phrases in this book (e.g. “Think Japanese” part). And philosophy in “Enchant All the Influencers “ is sort of “nemawashi”. Did you learn these Japanese wisdom from your parents?</span><br /><span style="font-size:10pt;color:#111111;">æ¬æ¸ã®ä¸ï¼ä¾ãã°”Think Japanese”ã®é¨åï¼ã§æ¥æ¬èªã®ãã¬ã¼ãºãç´¹ä»ããã¦ãã¾ããã “Enchant All the Influencers “ã«æ¸ããã¦ããå²å¦ã¯ãæ ¹åããã®ãããªæãã§ãããããããã®æ¥æ¬ã®ç¥æµã¯ã両親ããå¦ã°ããã®ã§ããï¼</span></p>
<p><span style="color:#00007f;"><strong><span style="font-size:10pt;"><span style="color:#111111;">Guy: </span>I am sansei (third-generation) Japanese-American, so the Japanese wisdom is pretty diluted by now. Honestly, and ironically, I garnered most of this wisdom from a good round-eyed white guy name Garr Reynolds. Garr used to work for Apple Japan, and now he&#039;s a presentation expert who still lives in Japan. The lesson is, ";Gather knowledge wherever you can.";</span></strong></span><br /><span style="color:#111111;"><strong><span style="font-size:10pt;">ã¼ãã¯æ¥ç³»ä¸ä¸ãªã®ã§ãæ¥æ¬ã®ç¥æµã¯ããæ¢ã«ãã£ããèãã¦ãã¾ã£ã¦ãããã§ããæ£ç´è¨ãã¾ãã¨ãç®èãªãã¨ã§ãããã®ã§ããããããã®è±ç¥ã®æ®ã©ã¯ Garr Reynoldsã¨ããç´ç²ç¡å¢ãªç½äººç·æ§ããæ´ãããã®ãªãã§ããGarrã¯ãã¤ã¦ã¢ããã«ã¸ã£ãã³ã«å¤åãã¦ãã¦ãç¾å¨ããã¬ã¼ã³ãã¼ã·ã§ã³å°é家ã¨ãã¦æ¥æ¬ã«ä½ãã§ãã¾ããæè¨ã¯ããåéã§ããç¥èã¯ã©ãããã§ãå¾ããã¨ãããã¨ã§ãã</span></strong></span></p>
<p><span style="font-size:10pt;color:#00007f;"><span style="color:#111111;">Yukari</span>: I&#039;ve been feeling these “Japanese thinking” you mentioned in your book are becoming foreign to the young generation in Japan. I often think Japanese Americans preserve Japanese philosophy and value a lot better than we do in Japan. What do you think about it?</span><br /><span style="font-size:10pt;color:#111111;">ããªããèä½ã®ä¸ã§èªã£ã¦ãããæ¥æ¬çãªèãæ¹ããç¾å¨ã®æ¥æ¬ã®è¥ãä¸ä»£ã«ã¯foreignï¼ç°è³ªã¨å¤å½çã¨ããäºéã®æå³ï¼ã«ãªã£ã¦ããã®ã§ã¯ãªããã¨æãã¦ãã¾ããæ¥ç³»ã¢ã¡ãªã«äººã®ã»ãããæ¥æ¬ã«ä½ãã§ããæ¥æ¬äººãããæ¥æ¬ã®å²å¦ã価å¤è¦³ãç¶æãã¦ããã®ã§ã¯ãªããã¨æãã®ã§ãããã©ãæããã¾ããï¼</span></p>
<p><strong><span style="font-size:10pt;color:#00007f;"><span style="color:#111111;">Guy</span>: This is hard to say. I don&#039;t know much about Japan&#8211;I&#039;ve only been there a few times and not recently. I do love all the Japanese zen, bushido, enryo, honor, minimalism, and sacrifice values, though. I find them not only effective, but also enchanting. Truly, enchantment is a&#160; basic human quality that knows no cultural boundaries.</span></strong><br /><span style="color:#111111;"><strong><span style="font-size:10pt;">ããã¯é£ããã§ãããåã¯æ¥æ¬ã®ãã¨ã¯ãããªã«ç¥ããªãã®ã§ããæ°åãã訪åãããã¨ãããã¾ããããæè¿ã¯è¡ã£ã¦ãã¾ãããã§ããæ¥æ¬ã®ç¦ ãæ¦å£«éãé æ ®ãé«æ½ããããããªãºã ãç ç²ç²¾ç¥ããªã©ã¯ã¨ã¦ã好ãã§ããå¹æçãªã ãã§ãªããenchantingï¼æ¬ã®ã¿ã¤ãã«ï¼é åçï¼ã ã¨æãã®ã§ããã¾ãã«enchantmentã¯æåã«ããå¢çããªã人éã®æ¬è³ªãªã®ã§ãã</span></strong></span></p>
<p><span style="font-size:10pt;color:#00007f;"><span style="color:#111111;">Yukari</span>: The Japanese economy is currently struggling. The young generation seems to have accepted the defeat. Do you have any advice for them?</span><br /><span style="font-size:10pt;color:#111111;">æ¥æ¬çµæ¸ã¯ç¾å¨ä½è¿·ãã¦ãããè¥ãä¸ä»£ã¯æåãåãå ¥ãã¦ãã¾ã£ã¦ããããã«è¦ãã¾ããä½ãã¢ããã¤ã¹ã¯ããã¾ããï¼</span></p>
<p><strong><span style="font-size:10pt;color:#00007f;"><span style="color:#111111;">Guy</span>: One is only defeated if you accept defeat. Until you accept defeat, you have not yet lost. </span></strong><br /><span style="color:#111111;"><strong><span style="font-size:10pt;">æåãåãå ¥ããã¨ãã«åãã¦è² ãããã¨ã«ãªããæåãåãå ¥ããã¾ã§ã¯ãã¾ã è² ãã¦ããªãã®ã§ãã</span></strong></span></p>
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<p><em><a href="http://watanabeyukari.weblogs.jp/yousho/2010/10/gdbook.html" target="_blank">Marketing Lessons from the Grateful Dead</a></em><br />æ¬æ¸ã«ãç»å ´ãã¾ãã</p>
<p><a href="http://www.amazon.com/gp/product/1936719002?ie=UTF8&;tag=yofaclja-20&;linkCode=as2&;camp=1789&;creative=390957&;creativeASIN=1936719002">Poke the Box</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=yofaclja-20&;l=as2&;o=1&;a=1936719002" style="border:none !important;margin:0!important;" width="1" /> ï¼ç®æ¬ãããã ãã¾ããã®ã§ãè¿æ¥ä¸ã«ã¬ãã¥ã¼ãã¾ãï¼</p>