<p>èè ï¼David Meerman Scott &; Richard Jurek</p>
<p>ãã¼ãã«ãã¼: 144ãã¼ã¸</p>
<p>åºç社: The MIT Pressï¼ããµãã¥ã¼ã»ããå·¥ç§å¤§å¦åºçï¼</p>
<p>ISBN-10: 0262026961</p>
<p>çºå£²æ¥ï¼ 2014/2/14</p>
<p>é©æ£å¹´é½¢ï¼Gï¼ç¹ã«å¹´é½¢å¶éã¯ãªãï¼</p>
<p>é£æ度ï¼ä¸ç´ã¬ãã«ï¼å°éç¨èªãããã®ã§ããé£ããæããããã¬ãããªåçãè³æãå¤ãã®ã§ãããã ãã§ã楽ãããï¼</p>
<p>ã¸ã£ã³ã«ï¼ãã³ãã£ã¯ã·ã§ã³ï¼æ´å²æ¸ï¼å®å®è¨ç»ï¼ï¼ãã¸ãã¹æ¸ï¼ãã¼ã±ãã£ã³ã°ã¨PRï¼</p>
<p>ãã¼ã¯ã¼ãï¼ã¢ããè¨ç»ãå®å®è¨ç»ããã¼ã±ãã£ã³ã°ãPRï¼åºå ±ï¼ãã¢ããã³ã¬ã¯ã·ã§ã³</p>
<p><a href="http://www.amazon.com/gp/product/0262026961/ref=as_li_ss_il?ie=UTF8&;camp=1789&;creative=390957&;creativeASIN=0262026961&;linkCode=as2&;tag=yofaclja-20"><img alt="" border="0" src="http://ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&;ASIN=0262026961&;Format=_SL110_&;ID=AsinImage&;MarketPlace=US&;ServiceVersion=20070822&;WS=1&;tag=yofaclja-20" /></a><img alt="" border="0" height="1" src="http://ir-na.amazon-adsystem.com/e/ir?t=yofaclja-20&;l=as2&;o=1&;a=0262026961" style="border:none !important;margin:0!important;" width="1" /> <a href="http://www.amazon.co.jp/gp/product/0262026961/ref=as_li_ss_il?ie=UTF8&;camp=247&;creative=7399&;creativeASIN=0262026961&;linkCode=as2&;tag=yukariscott-22"><img alt="" border="0" src="http://ws-fe.amazon-adsystem.com/widgets/q?_encoding=UTF8&;ASIN=0262026961&;Format=_SL110_&;ID=AsinImage&;MarketPlace=JP&;ServiceVersion=20070822&;WS=1&;tag=yukariscott-22" /></a><img alt="" border="0" height="1" src="http://ir-jp.amazon-adsystem.com/e/ir?t=yukariscott-22&;l=as2&;o=9&;a=0262026961" style="border:none !important;margin:0!important;" width="1" /></p>
<p><a href="http://www.amazon.co.jp/gp/product/4822250431/ref=as_li_ss_il?ie=UTF8&;camp=247&;creative=7399&;creativeASIN=4822250431&;linkCode=as2&;tag=yukariscott-22"><img alt="" border="0" src="http://ws-fe.amazon-adsystem.com/widgets/q?_encoding=UTF8&;ASIN=4822250431&;Format=_SL110_&;ID=AsinImage&;MarketPlace=JP&;ServiceVersion=20070822&;WS=1&;tag=yukariscott-22" /></a><img alt="" border="0" height="1" src="http://ir-jp.amazon-adsystem.com/e/ir?t=yukariscott-22&;l=as2&;o=9&;a=4822250431" style="border:none !important;margin:0!important;" width="1" /></p>
<p>&#160;</p>
<p>人é¡ãåãã¦æã«éã£ãã<a href="http://ja.wikipedia.org/wiki/%E3%82%A2%E3%83%9D%E3%83%AD%E8%A8%88%E7%94%BB" target="_blank">ã¢ããè¨ç»</a>ãã«ã¤ãã¦ã¯ããã¾ã§ã«ãå¤ãã®æ¬ãåºçããã¦ããããå¯ä¸çé¸ã«å¤±æãããã¢ããï¼ï¼å·ãã«ã¤ãã¦ã®æ ç»ãæåã§ããã</p>
<p>ã ãããã®èå¾ã«ã¯ãä¸è¬ã®äººã ãç¥ããªãéè¦ãªæ´å²ãããã</p>
<p>ãã®è©³ç´°ãåãã¦ã¾ã¨ãããã®ããæ¬æ¸ã<strong><em>The Marketing the Moon</em></strong>ãã§ããã</p>
<p>ã¢ããè¨ç»ãæåãããããã«ã¯é·æã«ãããè«å¤§ãªè³éæå ¥ãå¿ è¦ã§ãããã¢ã¡ãªã«åè¡å½æ¿åºã¯ããããæ£å½åããããã«å½æ°ã®å ¨é¢çãªæ¯æãå¾ãªããã°ãªããªãã£ããæã«ããããã®æè¡éçºããããã¨ãªãããã¾ããã¢ããè¨ç»ãå½æ°ã«å£²ãããã¨ã«æåããªããã°ãªããªãã£ãã®ã ããããã¦å§ã¾ã£ãã®ãå²ä¸æ大è¦æ¨¡ã®ãã¼ã±ãã£ã³ã°ã¨PRã®ãã£ã³ãã¼ã³ã ã£ãã®ã§ããã</p>
<p><!--more--><br />
å®å®éçºæ代ã¯ããã©ãã<a href="http://www.madmen.jp/" target="_blank">ãããã¡ã³</a>ãã§æåãªåºåã®é»éæ代ã¨ãéãªã£ã¦ããããã¬ããä¸è¬å®¶åºã«æ®åããã®ããã®æ代ã§ããã£ãºãã¼ã¨ã®ã³ã©ãããæ¥ç¨åã®ã³ãã¼ã·ã£ã«ã¸ã®æ´»ç¨ãªã©ãNASAã¨ä¼æ¥ãææºããå代æªèã®ç»æçãªè©¦ã¿ã次ã ã¨çã¾ãããæ¬æ¸ã«ã¯ãå½æã®ç¾å ´ã®è奮ãä¼ããè¦è¦çãªè³æããµãã ãã«ä½¿ããã¦ããããã¼ã±ãã£ã³ã°ã®å°é家ã ãã§ãªããå®å®ãæ´å²ã好ããªæ®éã®èªè ãåå楽ããããã®ã«ãªã£ã¦ããã</p>
<p><a class="asset-img-link" href="http://watanabeyukari.weblogs.jp/.a/6a0128758da438970c01a3fcbc383e970b-popup"><img alt="Mippress ad" class="asset asset-image at-xid-6a0128758da438970c01a3fcbc383e970b img-responsive" src="http://watanabeyukari.weblogs.jp/.a/6a0128758da438970c01a3fcbc383e970b-200wi" style="width:200px;display:block;margin-left:auto;margin-right:auto;" title="Mippress ad" /></a>æ¬æ¸ãä¼ç»ããã®ã¯ãã<a href="http://www.amazon.co.jp/gp/product/4822248526/ref=as_li_ss_tl?ie=UTF8&;camp=247&;creative=7399&;creativeASIN=4822248526&;linkCode=as2&;tag=yukariscott-22">ã°ã¬ã¤ããã«ã»ãããã«ãã¼ã±ãã£ã³ã°ãå¦ã¶</a><img alt="" border="0" height="1" src="http://ir-jp.amazon-adsystem.com/e/ir?t=yukariscott-22&;l=as2&;o=9&;a=4822248526" style="border:none !important;margin:0!important;" width="1" /> ãã®å ±èè ãã¤ã´ã£ããã»ãã¼ã¢ãã³ã»ã¹ã³ãã(David Meerman Scott, ç§ã®å¤«ï¼ã§ã<a href="http://www.apolloartifacts.com/" target="_blank">Apollo Artifacts</a>㨠ããããã°ãµã¤ããæã£ã¦ããã»ã©ã®ã¢ããè¨ç»ãªã¿ã¯ï¼èé家ã§ãããã¢ããå®å®é£è¡å£«ãNASAã®é¢ä¿è ããå½æã®æãããæãåºãèãããããã¡ã«ã ããªãããããªã«éè¦ãªæ´å²ãè¨é²ããæ¬ããªãã®ãï¼ãã¨é©ããããã®æ´å²ãåããããã¦ã¯ãªããªããã¨æ¬æ¸ã®ä¼ç»ãæãã¤ããã®ã§ããã</p>
<p>ã¹ã³ãããå ±èè ã¨ãã¦å£°ããããã®ã¯ãå½¼åæ§ã«ç±ççãªã¢ããè¨ç»èé家ã§<a href="http://www.jeffersonspacemuseum.com/" target="_blank">ãªã³ã©ã¤ã³ãã¥ã¼ã¸ã¢ã </a>ãä½ã£ã¦ããInland Marketing &; Communications, Inc.ã®ç¤¾é·ãªãã£ã¼ãã»ã¸ã¥ã¬ãã¯(Richard Jurek)ã§ããã</p>
<p>ã¹ã³ããã¨ã¸ã¥ã¬ãã¯ã®ï¼äººã¯ãæé¢çé¸ããã¢ããå®å®é£è¡å£«ã®éåæ°ï¼æ¢ã«äº¡ããªã£ã¦ãã人ããããã¨ãèããã¨ã大å¤æ°ã¨ãããï¼ãå½æã®NASAã®åºå ±æ å½è ããã¼ã¤ã³ã°ç¤¾ãã¬ã¤ã»ãªã³ç¤¾ã®PRæ å½è ãªã©ãã話ãèããèé家ã¨ãã¦ã®äº¤åé¢ä¿ãæ大ã«æ´»ç¨ãã¦ç¨æãªè³æãæ¬æ¸ã«æ²è¼ãããã¨ã«æåããã®ã§ããããã®ä¸ã«ã¯ãNASAã®PRæ¦ç¥ãåçã« å¤ããã¨è¨ãããNASA主任åºå ±å®Paul Haneyã®å ¬å¼å覧ç¶ã«å¯¾ãã¦ãã¼ãã¥ãªã¼ã»ã»ãã³ã®ã²ã¨ãã§å¾ã«ã¢ããï¼ï¼å·ã§æã«éãç«ã£ãAlan Shepardãææ¸ãã§åè«ã®æ³¨éãæ¸ãå ¥ãã¦ãããã®ãªã©ããããå½æã®ã¢ããï¼ï¼å·ã®ãã¬ã¹ãããã®åçãªã©ã¯ãçºããã ãã§ã楽ããã</p>
<p>&#160;</p>
<p>ã¾ãããã®æ¬ãç¹å¥ã«ããã®ããæ¸ç±ãããã¥ã¼ãµã¼ã®ã¹ã³ãã=ãã¼ãã£ã³ã»ã³ã½ãã©ã¹ãã¼(Stott- Martin Kosofsky)ã§ãããã³ã½ãã©ã¹ãã¼ã¯ããã¥ã¼ã¨ã¼ã¯ã»ã¿ã¤ã ãºç´ã“Ten Best Art Books of 2009”ã«é¸ãã ã<a href="http://watanabeyukari.weblogs.jp/yousho/2009/09/asylum-db5e.html" target="_blank"><em><strong>Asylum</strong></em></a>: Inside the Closed World of State Mental Hospitalsãï¼MITåºçå±ï¼ã®ãããã¥ã¼ãµã¼ã§ãããåºçé¢ä¿ã®å½éçãªè³ãåè³ãã¦ããï¼æåã«ã³ã½ãã©ã¹ãã¼ã®æ¬ãã¹ã³ããã«è¦ããã®ã¯ç§ã§ãå½¼ã®æè½ã«æå¿ãã夫ãããã®ä¼ç»ãèããã¨ãã«å£°ãããã¦å®ç¾ããï¼ã</p>
<p>æ¬æ¸ã«åæ¸ããå¯ãã¦ããã¦ããã®ã¯ã人é¡ã¨ãã¦æå¾ã«æããé¢ãããã¢ããï¼ï¼å·ãã®è¹é·<a href="http://ja.wikipedia.org/wiki/%E3%83%A6%E3%83%BC%E3%82%B8%E3%83%B3%E3%83%BB%E3%82%B5%E3%83%BC%E3%83%8A%E3%83%B3" target="_blank">ã¦ã¼ã¸ã³ã»ãµã¼ãã³</a>大ä½ã§ãããã¹ã³ããã¨ã¸ã¥ã¬ãã¯ã以åããææã«ãã¦ããæ¹ã§ãç§ãä¸ç·ã«é£äºããããã¨ãããããä¼è©±ãé¢ç½ããã¨ã¦ãé åçãªäººç©ã ãå½¼ã¯ãæ¬æ¸ãã¢ã¤ãã£ã¢ã ãã ã£ãé ããå ±èè ï¼äººãå±ã¾ãã¦ãããã</p>
<p>ä»ã«ãæ¬æ¸ã¸ã®æ¨è¦æãå¯ãã¦ããã¦ããã®ã¯ããã¼ã¤ã³ã°ç¤¾ãã©ã³ãã»åºåé¨éå¯ç¤¾é·ãããªããã»ã¸ã§ã³ã¹ãã³ãA Man on the Moonã人é¡ãæã«ç«ã¤ãï¼æ¥æ¬æ¾éåºçåä¼ï¼ã®èè ã¢ã³ããªã¥ã¼ã»ãã§ã¤ãã³ãã³ãã³ãã¢å¤§å¦ã¢ã¡ãªã«å²ææãã¢ã©ã³ã»ããªã³ã¯ãªã¼ã ã¹ãã½ãã¢ã³èªç©ºå®å®åç©é¤¨ã·ãã¢ã»ãã¥ã¬ã¼ã¿ã¼ããã¸ã£ã¼ã»ãã¼ãã¢ã¹ï¼å®å®é£è¡å²å¦è ï¼ãã«ãªãã©ã«ãã¢å¤§å¦ãã¼ã¯ã¬ã¼æ ¡ã建ç¯ã»é½å¸è¨ç»åææãSpacesuit: Fashioning Apolloã®èè ããã³ã©ã¹ã»ãã»ã¢ã³ã·ã§ã¼ãªã©ã§ããã</p>
<p>ã¢ã«ããã¼è³ã«ãããã¼ããããæåãªããã¥ã¡ã³ã¿ãªã¼æ ç»ã<a href="http://robertstoneproductions.com/film/radio-bikini/" target="_blank">ã©ã¸ãªã»ããã</a>ãã®ç£ç£<a href="http://robertstoneproductions.com/" target="_blank">ããã¼ãã»ã¹ãã¼ã³</a>ããåè¡ã«å é§ãã¦æ ç»åã®ãªãã·ã§ã³ãè³¼å ¥ãã¦ãããæ¥æ¬ã§ã®é¦è¨³åºçã決ã¾ã£ã¦ããã</p>
<p>夫ã®ä½åã ããã¨ããã ãã§ã¯ãªããä»å¾ä½åå¹´ãæ®ãä½åã ã¨èªãã«æãæ¸ç±ã§ããã</p>