<p><a href="http://watanabeyukari.weblogs.jp/.a/6a0128758da438970c01287674b764970c-popup" style="float:left;"><img alt="ãã¯ã㣠2" class="asset asset-image at-xid-6a0128758da438970c01287674b764970c " src="http://watanabeyukari.weblogs.jp/.a/6a0128758da438970c01287674b764970c-320wi" style="margin:0 5px 5px 0;" /></a> å æ¥ãç´¹ä»ããç¡æebookã<a href="http://watanabeyukari.weblogs.jp/yousho/2009/12/what_matters.html" target="_blank">What Matters Now</a>ãã®çºæ¡è Seth Godinãã¾ãã¾ãåºççã«æ³¢ç´ãæãããã¦ããã¾ãããä»åã¯gallycat.comã®ã<a href="http://www.mediabistro.com/galleycat/bookselling/seth_godin_criticizes_simon_schuster_ceos_yearend_letter_146685.asp?c=rss" target="_blank">Seth Godin Criticizes Simon &; Schuster CEO’s Year-End Letter</a>ãã¨ããã»ã³ã»ã¼ã·ã§ãã«ãªã¿ã¤ãã«ã¤ãã</p>
<p>話é¡ã®å ã«ãªã£ãã®ã¯ãGodinã®ã<a href="http://sethgodin.typepad.com/seths_blog/2009/12/you-dont-have-the-power.html" target="_blank">You don’t have the power</a>ãã¨ããããã°ã¨ã³ããªã¼ã§ããããã§å½¼ãåé¡ã«ããã®ã¯ãSimon &; SchusterãCEO <a href="http://www.mediabistro.com/galleycat/publishing/simon_schuster_ceo_bashes_cheap_digital_marketplace_146522.asp" target="_blank">Carolyn Reidyãæ¸ãã</a>次ã®é¨åã§ãã</p>
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<p>";We must do everything in our power to uphold the value of our content against the downward pressures exerted by the marketplace and the perception that &#039;digital&#039; means &#039;cheap.&#039;</p>
<p>“ãé»åæ¸ç±ã¯ï¼ç´åªä½ã«æ¯ã¹ã¦ï¼å®ããã®ã§ãããã¨ããèªèã¨å¸å ´ã®å§åï¼ã¤ã¾ãæ¶è²»è 主å°ã®é»åæ¸ç±ã®ä½ä¾¡æ ¼ï¼ã«ããã³ã³ãã³ãã®ä¾¡å¤ãä¸ãã£ã¦ãããã¨ã«å¯¾ãã¦ãæã ã¯ç·åãå°½ããã¦ã³ã³ãã³ãã®ä¾¡å¤ãå®ããªããã°ãªããªã”ã¨ãã£ãå 容ã</p>
</blockquote>
<p></p>
<p>ããã«å¯¾ãã¦Godinã¯æ¬¡ã®ããã«èªã£ã¦ãã¾ãã</p>
</p>
<blockquote><p>You don&#039;t have the power. Maybe if every person who has ever published a book or is ever considering publishing a book got together and made a pact, then they&#039;d have enough power to fight the market. But solo? Exhort all you want, it&#039;s not going to do anything but make you hoarse.</p>
<p>“ ããªãã«ãããæ¢ããåã¯ããã¾ãããããããããããåºçãèãã¦ããè ãå«ãåºçã«é¢ãããã¹ã¦ã®äººç©ãéã¾ã£ã¦åå®ãã¨ããããã®ãªãã°å¸å ´ã¨éãã®ã«ååãªåãã§ããããããã¾ãããã御社ãåç¬ã§ï¼æãååç±ã説æããããã®ã¯ãã£ããã§ããã声ãåããã ãã§ãã”</p>
</blockquote>
<p>詳ããã¯Godinã®ããã°ãã覧ããã ãã¨ãã¦ãå½¼ã®æè¦ã¯æ¬¡ã®ããã«éç´ããã¾ãã</p>
</p>
<blockquote><p>If I&#039;m an upstart publisher or a little-known author, you can bet I&#039;m happy to sell my work at $5 and earn seventy cents a copy if I can sell a million.<br />“ç«ã¡ä¸ããã°ããã®åºç社ããã¾ãç¥ããã¦ããªãä½å®¶ã§ããã°ãããç¾ä¸å売ããã®ã§ããã°ããããã§ï¼åï¼ãã«ã§åãå70ã»ã³ãã®ä¾¡æ ¼ã§å£²ãã¾ãã”</p>
<p>Smart businesspeople focus on the things they have the power to change, not whining about the things they don&#039;t.<br />“è³¢ãå®æ¥å®¶ã¯èªåãå¤ããããªããã®ã«å¯¾ãã¦æ³£ãè¨ãè¨ã£ããã¯ãã¾ãããèªåãå¤ãããã¨ãã§ãããã¨ã«ç¦ç¹ãçµããã®ã§ãã”</p></blockquote>
<p><a href="http://www.publishersweekly.com/article/CA6712503.html?rssid=192" target="_blank">Publishers Weeklyã®è¨äº</a>ã«ããã¨ã å¾ãåããªSimon &; Schusterã«å¯¾ãã¦é»åæ¸ç±ã§ç¡æebookãªã©ã®ãã¼ã±ãã£ã³ã°ã«åã注ãã Random Houseã®ï¼ï¼ï¼ï¼å¹´ã®åçã¯ä¸ãã£ã¦ãã¾ããç¹ã«é»åæ¸ç±ã®å»¶ã³ã¯ããã¼ã»ã³ãã¼ã¸ã§ï¼æ¡ã ã¨ãããã¨ã§ãã<br />“The Random House digital future is a core focus of our company’s overall strategy,”ã¨ããããã«ãã©ã³ãã ãã¦ã¹ã¯é»åæ¸ç±ãå°æ¥çã延ã³ãããã®éè¦ãªæ¦ç¥ã«ãã¦ããã®ã§ãã</p>