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次のマーケティングのキーワードは「リアルタイム」だ　Real-Time Marketing and PR

渡辺由佳里 Yukari Watanabe Scott

<p><strong>David Meerman Scott<&sol;strong><br &sol;><strong>244 pages（ハードカバー）<&sol;strong><br &sol;><strong>Publisher&colon; Wiley &lpar;November 2&comma; 2010&rpar;<&sol;strong><br &sol;><strong>Language&colon; English<&sol;strong><br &sol;><strong>ISBN-10&colon; 0470645954<&sol;strong><br &sol;><strong>ISBN-13&colon; 978-0470645956<&sol;strong><br &sol;><strong>ビジネス／マーケティング、PR<&sol;strong><&sol;p>&NewLine;<p><strong><span style&equals;"font-size&colon;11pt&semi;color&colon;&num;ff0000&semi;">ファイナンシャルタイムズ紙ベストセラー<&sol;span><&sol;strong><&sol;p>&NewLine;<p><a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470645954">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470645954<&sol;a> <a href&equals;"http&colon;&sol;&sol;rcm-jp&period;amazon&period;co&period;jp&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yukariscott-22&&num;038&semi;o&equals;9&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;1X69VDGQCMF7Z30FM082&&num;038&semi;asins&equals;0470645954">http&colon;&sol;&sol;rcm-jp&period;amazon&period;co&period;jp&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yukariscott-22&&num;038&semi;o&equals;9&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;1X69VDGQCMF7Z30FM082&&num;038&semi;asins&equals;0470645954<&sol;a><&sol;p>&NewLine;<p>著者のDavid Meerman Scott（情報公開：私の夫）が大学卒業後に就いた職業は、ウォール街の債券トレーディングのデスクだった。その後、債券トレーディングの情報会社に移ったのだが、そのときに学んだのは、リアルタイムの情報にリアルタイムで対応することの重要さだった。<&sol;p>&NewLine;<p><&excl;--more--><br &sol;>&NewLine;&&num;160&semi; <a href&equals;"http&colon;&sol;&sol;watanabeyukari&period;weblogs&period;jp&sol;&period;a&sol;6a0128758da438970c013488a21e9b970c-popup" style&equals;"float&colon;right&semi;"><img alt&equals;"ピクチャ 21" class&equals;"asset asset-image at-xid-6a0128758da438970c013488a21e9b970c" src&equals;"http&colon;&sol;&sol;watanabeyukari&period;weblogs&period;jp&sol;&period;a&sol;6a0128758da438970c013488a21e9b970c-320wi" style&equals;"margin&colon;0 0 5px 5px&semi;" title&equals;"ピクチャ 21" &sol;><&sol;a> だが、企業や組織は、リアルタイムで対応することに慣れていない。現状把握から対応までにいくつものステップがあり、対応できたときには、ビジネスのチャンスを逃し、問題は悪化している。米国のみならず、世界各国を訪問し、政治家から大企業まであらゆる分野の人々と関わる機会がある著者のスコットは、 ブログ、ツイッター、YouTubeなどで情報が瞬く間に広まる今日、リアルタイムで対応することが、企業の命運を左右するほど重要になっていることに気付いた。フォーチューン誌トップ１００の大企業でちょっとしたテストをしてみた著者は、「リアルタイムで運営している組織／企業」のほうが成功しているという重要な結果を得た。詳しくは、<a href&equals;"http&colon;&sol;&sol;www&period;webinknow&period;com&sol;2010&sol;11&sol;real-time&period;html" target&equals;"&lowbar;blank">スコットのブログ記事<&sol;a>と下記でご紹介する無料E-bookを読んでいただきたい。あなたの知っているあの会社がどんな「リアルタイム」対応をしたのかがひと目でわかるリストあり！<&sol;p>&NewLine;<p>スコットは、アマゾン、トヨタ、ユナイティッド航空、など興味深く分かりやすい実例を使い、以下のようなリアルタイムのマーケティングとPRの重要なポイントと実践方法を解説している。<&sol;p>&NewLine;<p style&equals;"padding-left&colon;30px&semi;">・迅速に対応するビジネスカルチャーを育て上げるよう促す。<br &sol;>・人々がオンラインであなたの組織／会社と相互関係を持つとき、購入シグナルを読み取る。<br &sol;>・クラウドソース・プロダクト開発、ネーミング、オンラインビデオなどのマーケティング・マテリアルの利用<&sol;p>&NewLine;<p>内容に興味がある方は、下記のエッセンスを紹介する<span style&equals;"color&colon;&num;c00000&semi;">無料e-book（PDF）<&sol;span>や、キンドル版無料チャプターをご参考にしていただきたい（アマゾンのサイトに行けばダウンロードが可）。<&sol;p>&NewLine;<p><span class&equals;"asset asset-generic at-xid-6a0128758da438970c013488a171b4970c"><a href&equals;"http&colon;&sol;&sol;watanabeyukari&period;weblogs&period;jp&sol;files&sol;real&lowbar;time-marketing-pr&percnt;E3&percnt;82&percnt;A8&percnt;E3&percnt;83&percnt;83&percnt;E3&percnt;82&percnt;BB&percnt;E3&percnt;83&percnt;B3&percnt;E3&percnt;82&percnt;B9&percnt;E7&percnt;89&percnt;88&percnt;E7&percnt;84&percnt;A1&percnt;E6&percnt;96&percnt;99e&percnt;E3&percnt;83&percnt;96&percnt;E3&percnt;83&percnt;83&percnt;E3&percnt;82&percnt;AF&period;pdf">「Real&lowbar;Time Marketing &amp&semi; PR」エッセンス版無料Eブックをダウンロード<&sol;a><&sol;span><&sol;p>&NewLine;<p>マサチューセッツ工科大学（MIT）メディアラボ副所長の<a href&equals;"http&colon;&sol;&sol;web&period;media&period;mit&period;edu&sol;~ishii&sol;" target&equals;"&lowbar;blank">石井裕教授<&sol;a>が、本のカバーに次のような推薦文を寄せてくれている。<&sol;p>&NewLine;<p style&equals;"padding-left&colon;30px&semi;"><span style&equals;"color&colon;&num;00007f&semi;">&quot&semi;Information is like running water&period; The speed of information as it cascades through digital channels has been dramatically accelerated and amplified requiring marketing to change in order to catch up to this new reality&period; &&num;039&semi;Real-Time&&num;039&semi; is the keyword&quot&semi;<&sol;span><&sol;p>&NewLine;<p style&equals;"padding-left&colon;30px&semi;"><span style&equals;"color&colon;&num;00007f&semi;"> &&num;160&semi; &&num;8211&semi; Hiroshi Ishii&comma; Muriel R&period; Cooper Professor of Media Arts and Sciences&comma; Massachusetts Institute of Technology and Associate Director of MIT Media Laboratory<&sol;span><&sol;p>&NewLine;<p>&&num;160&semi;<&sol;p>&NewLine;<p>また本書９３ページには、日本のアマゾンの渡辺弘美氏のリアルタイム対応の素早さが紹介されている。<&sol;p>&NewLine;<p>いまだにソーシャルメディアに懐疑心を抱き、嫌悪する大企業や重役は多いという。そんなときスコットはこう説明する。<&sol;p>&NewLine;<p>「Social media is a tool&comma; real-time marketing is a mindset（ソーシャルメディアはツール、リアルタイム・マーケティングは理念である）」<&sol;p>&NewLine;<p>発売初日にアマゾンの書籍全体で１０位以内にのぼり、ビジネス書で１位になったこの書から生まれる「リアルタイム・マーケティング」は、これからのマーケティングのキーワードになりそうだ。<&sol;p>&NewLine;<p><span style&equals;"color&colon;&num;0000bf&semi;">●読みやすさ　中程度<&sol;span><&sol;p>&NewLine;<p>非常に分かりやすい簡潔な英語で書かれているので、日本人にとっては小説よりも読みやすいだろう。<&sol;p>&NewLine;<p><span style&equals;"color&colon;&num;0000bf&semi;">●David Meerman Scottの<&sol;span><a href&equals;"http&colon;&sol;&sol;www&period;amazon&period;com&sol;s&sol;ref&equals;ntt&lowbar;athr&lowbar;dp&lowbar;sr&lowbar;3&quest;&lowbar;encoding&equals;UTF8&amp&semi;sort&equals;relevancerank&amp&semi;search-alias&equals;books&amp&semi;field-author&equals;David&percnt;20Meerman&percnt;20Scott" target&equals;"&lowbar;blank">これまでの著作<&sol;a><&sol;p>&NewLine;<p>著作リスト<&sol;p>&NewLine;<p><a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470547812">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470547812<&sol;a><a href&equals;"http&colon;&sol;&sol;rcm-jp&period;amazon&period;co&period;jp&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yukariscott-22&&num;038&semi;o&equals;9&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;1X69VDGQCMF7Z30FM082&&num;038&semi;asins&equals;0470547812">http&colon;&sol;&sol;rcm-jp&period;amazon&period;co&period;jp&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yukariscott-22&&num;038&semi;o&equals;9&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;1X69VDGQCMF7Z30FM082&&num;038&semi;asins&equals;0470547812<&sol;a><&sol;p>&NewLine;<p><a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470900520">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470900520<&sol;a> <a href&equals;"http&colon;&sol;&sol;rcm-jp&period;amazon&period;co&period;jp&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yukariscott-22&&num;038&semi;o&equals;9&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;1X69VDGQCMF7Z30FM082&&num;038&semi;asins&equals;0470900520">http&colon;&sol;&sol;rcm-jp&period;amazon&period;co&period;jp&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yukariscott-22&&num;038&semi;o&equals;9&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;1X69VDGQCMF7Z30FM082&&num;038&semi;asins&equals;0470900520<&sol;a><&sol;p>&NewLine;<p><a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470395001">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470395001<&sol;a> <a href&equals;"http&colon;&sol;&sol;rcm-jp&period;amazon&period;co&period;jp&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yukariscott-22&&num;038&semi;o&equals;9&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;1X69VDGQCMF7Z30FM082&&num;038&semi;asins&equals;0470395001">http&colon;&sol;&sol;rcm-jp&period;amazon&period;co&period;jp&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yukariscott-22&&num;038&semi;o&equals;9&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;1X69VDGQCMF7Z30FM082&&num;038&semi;asins&equals;0470395001<&sol;a><&sol;p>&NewLine;<p><a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0910965714">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0910965714<&sol;a> <a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0970141483">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0970141483<&sol;a><&sol;p>&NewLine;<p>ワイリー社のDavid Meerman Scottシリーズ<&sol;p>&NewLine;<p><a href&equals;"http&colon;&sol;&sol;watanabeyukari&period;weblogs&period;jp&sol;&period;a&sol;6a0128758da438970c0133f5814b7b970b-popup" style&equals;"display&colon;inline&semi;"><img alt&equals;"Dms-newrules-bannerseries" class&equals;"asset asset-image at-xid-6a0128758da438970c0133f5814b7b970b" src&equals;"http&colon;&sol;&sol;watanabeyukari&period;weblogs&period;jp&sol;&period;a&sol;6a0128758da438970c0133f5814b7b970b-200wi" style&equals;"width&colon;200px&semi;" title&equals;"Dms-newrules-bannerseries" &sol;><&sol;a> <&sol;p>&NewLine;<p>&&num;160&semi;<&sol;p>&NewLine;<p><a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470499311">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470499311<&sol;a> <a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470525460">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470525460<&sol;a> <a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470583789">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470583789<&sol;a> <a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470648287">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470648287<&sol;a> <a href&equals;"http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470598883">http&colon;&sol;&sol;rcm&period;amazon&period;com&sol;e&sol;cm&quest;lt1&equals;&lowbar;blank&&num;038&semi;bc1&equals;FFFFFF&&num;038&semi;IS2&equals;1&&num;038&semi;npa&equals;1&&num;038&semi;bg1&equals;FFFFFF&&num;038&semi;fc1&equals;000000&&num;038&semi;lc1&equals;0000FF&&num;038&semi;t&equals;yofaclja-20&&num;038&semi;o&equals;1&&num;038&semi;p&equals;8&&num;038&semi;l&equals;as1&&num;038&semi;m&equals;amazon&&num;038&semi;f&equals;ifr&&num;038&semi;md&equals;10FE9736YVPPT7A0FBG2&&num;038&semi;asins&equals;0470598883<&sol;a><&sol;p>&NewLine;<p>&&num;160&semi;<&sol;p>&NewLine;<p><a href&equals;"http&colon;&sol;&sol;www&period;facebook&period;com&sol;plugins&sol;like&period;php&quest;href&equals;http&percnt;3A&percnt;2F&percnt;2Fwatanabeyukari&period;weblogs&period;jp&percnt;2Fyousho&percnt;2F&&num;038&semi;layout&equals;standard&&num;038&semi;show&lowbar;faces&equals;true&&num;038&semi;width&equals;450&&num;038&semi;action&equals;like&&num;038&semi;font&equals;lucida&plus;grande&&num;038&semi;colorscheme&equals;light&&num;038&semi;height&equals;80">http&colon;&sol;&sol;www&period;facebook&period;com&sol;plugins&sol;like&period;php&quest;href&equals;http&percnt;3A&percnt;2F&percnt;2Fwatanabeyukari&period;weblogs&period;jp&percnt;2Fyousho&percnt;2F&&num;038&semi;layout&equals;standard&&num;038&semi;show&lowbar;faces&equals;true&&num;038&semi;width&equals;450&&num;038&semi;action&equals;like&&num;038&semi;font&equals;lucida&plus;grande&&num;038&semi;colorscheme&equals;light&&num;038&semi;height&equals;80<&sol;a><&sol;p>&NewLine;

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