3秒に1台のiPadが売れているという現状に、このブログで何度かご紹介したSeth Godinが、Kindleへのアドバイスを述べています。それがなかなかのものだったので、ここでご紹介しますね。

ピクチャ 5

1. The paperback Kindle. Don't worry about touchscreens or color or even always available internet to download new books. Make a $49 Kindle. Not so hard if you use available wifi and simplify the device. Make it the only ebook reader in town.


2. The Kindle as razor. Buy any 8 bestselling books on the Kindle ($10 each) and get a paperback Kindle for free.


3. Kindle of the month club. In the 1950s, the most powerful person in all publishing was the guy who chose the book for the book of the month club. It didn't pay the author glamorously well, but if your book was chosen, it guaranteed people would talk and it would become a bestseller.

Sign up to get a Kindle book of your choice every month for 12 months and get a free Kindle. Amazon presents you with ten book choices, and since the cost of delivering it is zero, there's plenty of margin for all…

「Book of the month
club」ってのは米国のモデルなのでちょっと日本の読者には分かりにくいでしょうが、会員になると、毎月本が1冊選べるというものです。ですから、「Kindle of the month club」というのは、会員になるとキンドルがオマケでついてきて、毎月1冊キンドルブックが選べるという形です。これも、なかなか良い案。

4. Let publishers, leaders and corporations push PDFs and chosen books directly to their tribes via the Kindle. For example, I could put Kindles in the hands of the 1,000 service techs of my ventilation company and they'd see the new service manual daily. Or an author could create her own version of a book club, collecting a monthly fee and pushing the latest book directly to people who want to read it. Simpler still, how about letting me gift a book directly to anyone I know who has a Kindle? (thanks Lisa, for this idea).


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